Let’s just put it out there. When you request quotes (as you should) from a few different vendors, and one comes in significantly lower than the rest, alarm bells should go off in your head. The old adage about getting what you pay for is never more appropriate than with video production. “Stephen” who lives at home with parents may quote you $400 for a “high-quality” video, but you would probably be better off using your iPhone. (Oh! And Yes! We can show you how to do that too!) As a potential customer, if I think that the quality of video your business is willing to associate itself with is incredibly low, then why would the quality of your product, services or message you want to share be any different? Professional content marketing videos involve producer time, director time, crew members and post-production. Full insurance coverage is also included in a professional production budget to address any possible liability issues. Amateur Stephen’s lack of experience, lack of professional client engagement, NOT seeing things from a business prospective and no insurance puts you, him and your “high quality” video at risk.
In the end, you get what you pay for. If someone is taking the time to watch your video, they just might be interested in your product, service, or brand. If they find themselves watching a terrible video, they will be internally confused: Is this a real company? I like the product, but I don’t really get it. What should I do next? Those are the thoughts your viewers will have, when faced with low quality videos. It’s logical though, isn’t it? It creates the appearance that you are a business that cuts corners and tries to do things the cheapest way, instead of the right way. Bottom line…Low Quality Video Can Hurt Your Business!
Need Quality Video that drives sales? Click Here: http://www.thekingstouch.com/contac... or Call 760.517.6551
As a good rule of thumb, if you can share video content again in six months and it will be just as relevant to your target audience as it was the first time, it’s evergreen. For marketing videos this works well. Being a San Diego and Las Vegas based video production company with over 15 years experience we know this for a fact.
Maybe you’ve never heard the term evergreen content, maybe haven’t thought about it in relation to video. Basically, evergreen video content is material that is, much like a pine tree, always fresh: relevant for more than a few months and preferably more than a year. At The King’s Touch Video, we keep our client with fresh video content.
1. How To/Explainer
As animated explainer videos involve both visual and auditive senses, they are much more engaging than any other communication tool, having a stronger effect on the human brain. Create a video to answer those FAQs about your product or service. Additional usage to creating a video is to provide guidance on something that often causes confusion. It’s evergreen, and saves you customer service resources majorly. In general, people tend to feel more attracted to motion visuals than to plain text. The King's Touch Video specializes in motion graphics for corporate videos.
Is educational content a part of your marketing strategy? When you explain something to a client in a sales meeting, they will nod and indicate their understanding. In some cases, they do understand – or believe they do – at the time. But then when they get home and have to actually follow your instructions, they may realize there is a gap in their understanding. In other cases, they aren’t quite clear, but for whatever reason, are not comfortable asking you to explain further. Video is a great way to educate your audience on the need for your product or its big-picture context. Better yet, here at The King's Touch Video we can produce a educational series for your business! With video, viewers can go at their own pace. They can pause, repeat small sections or the entire video, and they can return to it at a later time if they forget any of the key tips.
Today, video is quickly becoming the primary media by which people are receiving their information. Be it on YouTube, Face Book, Vimeo or on your webpage, people prefer to watch video over reading text or just listening to audio. If possible, interview customers, or simply present text testimonials set to music with images. The King’s Touch Video is a great creative team for creating this kind of video quickly and simply. Testimonials are a great and easy way to showcase your value.
4. Define Best Practices
Nothing says you know your stuff by making a Best Practices video. Video ads are an effective, low cost opportunity for businesses to get visibility, improve their branding and generate leads. Examine best practices across your industry, highlighting the work of others as well as your own, and point to resources that your audience can use to get more information. Interviewing experts with a recorded video chat is an easy way to get clips you can use in your video, and adds credibility as well. The most effective video ads are based on a variety of best practices to comply with general advertising principles.
5. Engage with a World Issue
Highlight your position and relevance with regard to a big-picture topic that your company cares about. This works best if it’s an ongoing issue like saving the environment, or a long-term commitment to a charitable cause.
6. About Us
Introduce your team and give a bit of company history in an About Us video. This can go on your About Us page, as well as on your blog! Videos can create strong emotional response and feeling. Whether its happiness, laughter, shock, or something else, videos have an ability unlike any other to create an emotional response. A video introducing your team and office space can also be leveraged as an effective recruiting tool. Engage your target client by invoking powerful emotions with corporate video production. Your message will have a longer lasting, stronger impression than if you just let them read words. And making a strong memorable impression is vital to brand awareness.
7. Thank You
Take a minute to thank your customers and your fans with a one-minute or less video message. Make links between their support and your success as a company. Take care to make it more about them, and less about you, to encourage sharing. Providing premiere video for San Diego and Las Vegas, we give thanks to our Las Vegas and San Diego video production and social media management clients.
8. Case Study
Give customers and potential customers a view into how your team handled a challenging or interesting project and got results. Interview those involved for an even more hard-hitting video. Incorporate text elements to elucidate any complex concepts or data points to avoid getting lost in the weeds.
Make your team more accessible and human by giving a video view into the inner workings of your company. Similar to the About Us video, this can also be used as a recruiting tool. People are fascinated with the ‘story behind the story’ and seeing the people involved. It’s interesting to see the crew interacting on a professional level and during their down time. Keep it light-hearted and fun to avoid boring your viewers.
10. Client Spotlight
Have a great client story you want to share? Impress and praise them with a client spotlight video. Your social media channels love these types of videos, don’t forget to tag people and brands you mention, they’re likely to share it with their audience, too!
In closing, we want to assist your company in being creative, not only with the videos themselves but in the campaign strategy we help you build around them. We believe that creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.
We are ready to help you with all your video content needs. Need a evergreen video now? Call us at 760-517-6551 - https://www.facebook.com/TheKingsTouch
It starts like this…
You’re trying to make a video for your business. You search Google for an answer to a specific video production obstacle, the one that’s keeping you from moving forward:
Your company needs video, you know this to be true. But what kind of corporate videos do you need and what is the best way to approach this process? What if you could save time and focus on what matters most in your business?
Here’s the thing. The solutions to your video problems are on the web somewhere, but they’re often buried deep in the techiest message boards and NOT VERY EASY TO FIND.
Creating video takes time and focus, arguably the most valuable resources to any business owner. What if you could cut through all the crap and find exactly what you need to:
We’re constantly learning new aspects of video, pushing forward with our client work, and staying up-to-date with the latest in social marketing, traditional marketing, graphic design and technology to tell better stories through video.
Whether you’re an entrepreneur, restaurant owner, brand, clothing designer or community leader, we’ll take the holistic approach to ensure the smallest details of your videos and content strategy match the big picture of your social media, business strengths, and staying within your budget.
This is a call we get often so you are not alone. Social Media is changing the world. It is safe to say that no one is interested in reading much anymore. And, video is a key part in that change. Your customers want to SEE things… now.
Reserve your FREE 1st time consultation on how we can help you with ALL your VIDEO needs. 760-517-6551 or [email protected]
The average online attention span is less than eight seconds. A high bounce rate – people leaving your domain after viewing a single page – will hurt your site’s SERP (search engine results) ranking, not to mention people leaving isn’t the best way to sell a product. Video is the easiest way to make people stay.
In 2012, Google introduced a new metric into their search ranking algorithm called “dwell time,” which monitors the amount of time users spend on a website after click-through from the SERP. The longer a user spends on a site, the more likely the content is relevant to their query. Google gives relevant sites more clout via “Page Authority.”
Videos Make People Click
One online study showed that search results with video have a “41% higher click-through rate than plain text.” This happens primarily because of professional rich-video snippets beside search results.
These video thumbnails advertise quality video content and make results with embedded video stand out in a text-only wasteland.
YouTube automatically creates these thumbnails (they understand how powerful snippets are), but don’t rely on YouTube to do the dirty work for you. Rich video snippets from your YouTube channel take users directly to YouTube – not your domain. You don’t garner any SEO benefits from lost traffic, even if you’re getting loads of views.
Videos Build Links
People are the ones creating links to your content – not bots – and people like video.
In a world where even thoughtful articles get scanned and skimmed, videos are beacons of brevity, but also a signal of intent that yes, I want to communicate something to you. This “content” is going to be something you enjoy. Videos are informative, but easy to consume.
In closing, hire a professional.
Call us for a FREE Consultation for your new video!
Continued from Part 1.
2. Gear: Ultimately, the tools that we choose for any purpose will only be as useful as our ability to use them effectively.
Video quality is highly dependent on the equipment used. No amount of editing, color correcting and sound tweaking can improve the quality of bad video
Professional video production companies have thousands of dollars of equipment specifically for this reason. A consumer-focused product is never going to achieve the quality that this equipment can. And, even more importantly, the professional production company knows how to use this equipment to the best effect.
3. Know-How: Doing It Right the First Time
Producing a video involves project management and time management skills, which are learned over many years within the industry. It isn’t always just about the raw video; it’s also about the process of the project itself. An experienced professional knows how to take a project from concept to completion. They know which steps have to be done and in what order, and they know what they need to progress to the next stage.
There are many things that you might have to do over as you learn, which will again eat up time and resources. As an amateur, a lack of experience simply means that you don’t have the knowledge to identify issues as they pop up (or before they occur), and thus will need to put more of your time into the work. And, for that matter…
4. Time: Something you spend and can’t get back.
How much time could you be spending working on your business, rather than trying to create a professional video from scratch? Though you may feel as though you’re saving money by doing it yourself, you probably aren’t when you consider the amount of time you spend on the project. “Do it yourself” (we all have one of those DIY’s gone wrong in our garage or closet) projects always take longer than projects completed by a pro.
There are too many things that could go “wrong” about a project in the hands of an inexperienced lead. In fact, the project might never actually get done at all — and that could be a lot of money and time wasted.
Finally, there’s one last compelling reason to use a professional production company: the finished product. A professionally produced video simply has polish, through the equipment and experience involved, that a do-it-yourself video can’t achieve. There are many small aspects of a production, such as getting the color balance right, that will tip a viewer off as to whether the video feels professional or “cheap” — even subconsciously. The last thing you want to do is spend time and money developing a video that doesn’t feel polished or complete.
Professionally crafted video for social media posts can be used to drive targeted traffic to your website in turn bringing you more business. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed video for social media posts can make all the difference. Producing professional video for social media for your business boosts your site’s SEO tremendously. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. In addition to a professional video for your website and social media, is a killer content strategy plan for SEO. It’s the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). Video shows great ROI. To get you even more excited, 74% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. It’s the amateur versus professional syndrome. (See next blog) Low quality and poor design did matter much to viewers. You are great at your job. You’ve spent years learning how to bend Excel to your will, make PowerPoint presentations powerful statements, or write brilliant words in Word. Videographers and producers have spent years honing their craft as well. They know how to light people so they look great. They know how to frame a shot that makes a scene just pop. They also know how to use their software to transform raw video into a complete story. Color, sound, music, titles, effects—all of these parts of video production take years to learn and perfect. It’s what videographers and editors live and breathe. No matter how great the video you shot on your own looks, it’s the touches that pros bring before and after the shoot that make the difference between okay and awesome.
Give us a call for a complimentary consultation for your next video adventure - 760-517-6551