Professionally crafted video for social media posts can be used to drive targeted traffic to your website in turn bringing you more business. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed video for social media posts can make all the difference. Producing professional video for social media for your business boosts your site’s SEO tremendously. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. In addition to a professional video for your website and social media, is a killer content strategy plan for SEO. It’s the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). Video shows great ROI. To get you even more excited, 74% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. It’s the amateur versus professional syndrome. (See next blog) Low quality and poor design did matter much to viewers. You are great at your job. You’ve spent years learning how to bend Excel to your will, make PowerPoint presentations powerful statements, or write brilliant words in Word. Videographers and producers have spent years honing their craft as well. They know how to light people so they look great. They know how to frame a shot that makes a scene just pop. They also know how to use their software to transform raw video into a complete story. Color, sound, music, titles, effects—all of these parts of video production take years to learn and perfect. It’s what videographers and editors live and breathe. No matter how great the video you shot on your own looks, it’s the touches that pros bring before and after the shoot that make the difference between okay and awesome.
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