As a good rule of thumb, if you can share video content again in six months and it will be just as relevant to your target audience as it was the first time, it’s evergreen. For marketing videos this works well. Being a San Diego and Las Vegas based video production company with over 15 years experience we know this for a fact.
Maybe you’ve never heard the term evergreen content, maybe haven’t thought about it in relation to video. Basically, evergreen video content is material that is, much like a pine tree, always fresh: relevant for more than a few months and preferably more than a year. At The King’s Touch Video, we keep our client with fresh video content.
1. How To/Explainer
As animated explainer videos involve both visual and auditive senses, they are much more engaging than any other communication tool, having a stronger effect on the human brain. Create a video to answer those FAQs about your product or service. Additional usage to creating a video is to provide guidance on something that often causes confusion. It’s evergreen, and saves you customer service resources majorly. In general, people tend to feel more attracted to motion visuals than to plain text. The King's Touch Video specializes in motion graphics for corporate videos.
Is educational content a part of your marketing strategy? When you explain something to a client in a sales meeting, they will nod and indicate their understanding. In some cases, they do understand – or believe they do – at the time. But then when they get home and have to actually follow your instructions, they may realize there is a gap in their understanding. In other cases, they aren’t quite clear, but for whatever reason, are not comfortable asking you to explain further. Video is a great way to educate your audience on the need for your product or its big-picture context. Better yet, here at The King's Touch Video we can produce a educational series for your business! With video, viewers can go at their own pace. They can pause, repeat small sections or the entire video, and they can return to it at a later time if they forget any of the key tips.
Today, video is quickly becoming the primary media by which people are receiving their information. Be it on YouTube, Face Book, Vimeo or on your webpage, people prefer to watch video over reading text or just listening to audio. If possible, interview customers, or simply present text testimonials set to music with images. The King’s Touch Video is a great creative team for creating this kind of video quickly and simply. Testimonials are a great and easy way to showcase your value.
4. Define Best Practices
Nothing says you know your stuff by making a Best Practices video. Video ads are an effective, low cost opportunity for businesses to get visibility, improve their branding and generate leads. Examine best practices across your industry, highlighting the work of others as well as your own, and point to resources that your audience can use to get more information. Interviewing experts with a recorded video chat is an easy way to get clips you can use in your video, and adds credibility as well. The most effective video ads are based on a variety of best practices to comply with general advertising principles.
5. Engage with a World Issue
Highlight your position and relevance with regard to a big-picture topic that your company cares about. This works best if it’s an ongoing issue like saving the environment, or a long-term commitment to a charitable cause.
6. About Us
Introduce your team and give a bit of company history in an About Us video. This can go on your About Us page, as well as on your blog! Videos can create strong emotional response and feeling. Whether its happiness, laughter, shock, or something else, videos have an ability unlike any other to create an emotional response. A video introducing your team and office space can also be leveraged as an effective recruiting tool. Engage your target client by invoking powerful emotions with corporate video production. Your message will have a longer lasting, stronger impression than if you just let them read words. And making a strong memorable impression is vital to brand awareness.
7. Thank You
Take a minute to thank your customers and your fans with a one-minute or less video message. Make links between their support and your success as a company. Take care to make it more about them, and less about you, to encourage sharing. Providing premiere video for San Diego and Las Vegas, we give thanks to our Las Vegas and San Diego video production and social media management clients.
8. Case Study
Give customers and potential customers a view into how your team handled a challenging or interesting project and got results. Interview those involved for an even more hard-hitting video. Incorporate text elements to elucidate any complex concepts or data points to avoid getting lost in the weeds.
Make your team more accessible and human by giving a video view into the inner workings of your company. Similar to the About Us video, this can also be used as a recruiting tool. People are fascinated with the ‘story behind the story’ and seeing the people involved. It’s interesting to see the crew interacting on a professional level and during their down time. Keep it light-hearted and fun to avoid boring your viewers.
10. Client Spotlight
Have a great client story you want to share? Impress and praise them with a client spotlight video. Your social media channels love these types of videos, don’t forget to tag people and brands you mention, they’re likely to share it with their audience, too!
In closing, we want to assist your company in being creative, not only with the videos themselves but in the campaign strategy we help you build around them. We believe that creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.
We are ready to help you with all your video content needs. Need a evergreen video now? Call us at 760-517-6551 - https://www.facebook.com/TheKingsTouch